
Creating a brand identity to drive brand recognition amongst the local community.
Fall 2024
Overview
Tacos Los Primos, a beloved local taqueria, has recently transitioned to new ownership. One of the main challenges they faced was a limited presence in the community. I'm honored to be part of the effort to create a new brand identity aimed at increasing their visibility and community engagement, so more people can discover and enjoy all that this restaurant has to offer.
Brand Attributes
Authentic
Casual and Laid Back
Fresh
Friendly and Welcoming
Reliable
Target Audience
Every Man
82nd Airborne
Families
Retail Workers
Restaurant Workers

Table vinyls and napkin signage

Logo banner

Food wax paper

Front door sign

Business cards

Store front sign