Creating a brand identity to drive brand recognition amongst the local community.

Fall 2024

Overview

Tacos Los Primos, a beloved local taqueria, has recently transitioned to new ownership. One of the main challenges they faced was a limited presence in the community. I'm honored to be part of the effort to create a new brand identity aimed at increasing their visibility and community engagement, so more people can discover and enjoy all that this restaurant has to offer.

Brand Attributes

Authentic

Casual and Laid Back

Fresh

Friendly and Welcoming

Reliable

Target Audience

Every Man

82nd Airborne

Families

Retail Workers

Restaurant Workers

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