Cultivate
Cultivate is a wellness-focused project aimed at promoting the integration of plants into daily life to enhance overall wellbeing. As a team, we developed a prototype for both an app and website, along with a full suite of branding collateral—including social media content, merchandise, and marketing materials.
My main contributions included designing custom iconography, developing the graphic system, creating illustrations, establishing a wayfinding system, and launching the brand’s social media presence.
