Reimagining the brand identity to more effectively connect with the target audience.

Overview

This project challenged us to revamp the visual identity of an organization of our choice. The deliverables included a redesigned logo, mobile and desktop website, newsletter, and a simple animation.

I chose The Boys & Girls Club, a non-profit dedicated to helping young people reach their full potential as productive, caring, and responsible citizens. My goal was to create a refreshed identity that felt more welcoming and engaging, while still maintaining a sense of professionalism to resonate with their broad audience—ranging from young children to teens and young adults.