Prototyping platforms to improve the user experience.
Fall 2020
Overview
Cultivate is a wellness-focused project aimed at promoting the integration of plants into daily life to enhance overall wellbeing. As a team, we developed a prototype for both an app and website, along with a full suite of branding collateral—including social media content, merchandise, and marketing materials.
Brand Attributes
Informative
Friendly and Inviting
Innovative
Natural
Target Audience
Young Adults
Gardeners
Environmentally Conscious
Self Improvers
Cultivate
Take a moment to watch this user journey video on Cultivate.