Packaging Design
I love packaging design because there’s something incredibly rewarding about seeing your work on store shelves. I enjoy the entire process—from laying out artwork on a dieline to fine-tuning the details to ensure everything is print-ready for vendors.
It’s worth noting that not all of my packaging work is shown here, as I work on a large number of SKUs daily in my current role.
Trimaco Packaging Refresh – Establishing a cohesive brand identity for Trimaco packaging. Be sure to check out the case study for a detailed look at my process and the thinking behind each design choice.
Evil Cigarettes – A playful, Halloween-themed project where I explored creative uses of color, copywriting, and inventive approaches to presenting legal requirements.
Ram Board Counter Armor - Designing this new Ram Board product was a fun challenge. The goal was to make it feel consistent with the brand while still standing out from other products on the shelf.
Ultrastik Tape - One of our biggest challenges is creating artwork that’s fully trilingual while staying cost-effective. Not every product gets a full-bleed box, so here’s an example of a more budget-friendly solution using a sticker format.
Cacao 360 chocolate packaging concept.